Turmoil among Dutch Parking Apps
Headline news last week in The Netherlands. Announced changes to the pricing models by providers of paid parking apps. What will the effects be? Users of Monit Data’s Parking Monitor will have answers straight away.
Growth of Parking Apps for parking payments
It has been an unmistakable trend in parking over the past decade: the rise of parking apps as an easy way to pay for parking. As a driver, you no longer have to worry about carrying enough cash or deciding in advance what parking duration you want to pay for.
The Netherlands has proven to be a frontrunner in the use of parking apps. Partly because, culturally, we rely less on cash compared to neighboring countries. But also due to the innovative Dutch parking data infrastructure with SHPV and NPR. This digital platform makes it easy for municipalities, private parking operators, and payment app providers to roll out mobile payments nationwide. Also convenient for drivers, who with just one favourite parking app can park almost anywhere.
Payment Methods Used
The growth of parking apps was also evident in a Monit Data study on the development of payment methods used for parking. The study showed that parking apps mainly replace cash, while the share of bank and credit card payments had remained relatively constant
Trends in Dutch parking payment methods
Changes in Parking App Pricing Models
It even made front-page news last week: announced changes to the pricing model of a popular payment app. Prices obviously have a strong impact on the parking behavior of drivers. It’s also one of the most effective tools cities use in their parking policies.
The question on everyone’s mind is what impact this turmoil will have on parking behavior. Will drivers revert to using cash again, or switch to bank or credit card payments instead of parking apps? Or will we see a major shift between the most popular parking apps?
With Monit Data’s Parking Monitor, our affiliated municipalities and private parking operators have instant answers to these questions. The Financial Analysis module provides clear insights into revenues and transactions across all parking payment methods, both for on-street and garage parking. Complete audits of financial flows are also possible – from the moment a customer pays to when the funds are credited to your account.
Overview of transactions per payment method for parking – cash, card and parking apps.
